5 Ways to Increase Hotel Occupancy Rates

The hospitality industry is highly competitive, with hotels continuously looking for strategies to increase occupancy rates and attract more customers. In order to determine an ideal occupancy rate for your hotel, you must consider various factors. These can include the location, service quality, competition in the area, customer segmentation, and current market demand trends.

So, how can you optimize your income potential and develop a strong market presence? Here are some efficient methods to boost hotel occupancy rates in a hotel.

Create Irresistible Promotional Packages

One way to entice potential guests is by offering attractive promotional packages. Create packages that cater to various segments, such as family vacations, romantic getaways, or business travel. These packages can include perks like discounted room rates, complimentary meals, spa treatments, or local attraction tickets.

By providing value-added benefits, hotels can differentiate themselves from competitors and incentivize guests to choose their property for their stay.

Leverage the Power of Social Media

Social media platforms have become powerful tools for hotel marketing. Establish a strong presence on platforms like Facebook, Instagram, and Twitter to engage with your target audience. Share visually appealing content, such as photos and videos showcasing your hotel's amenities, rooms, and services.

Actively respond to guest inquiries and reviews, and encourage guests to share their positive experiences on social media.

Harness the Power of Influencer Marketing

Influencer marketing has gained significant traction in the hospitality industry. Collaborating with relevant influencers allows hotels to tap into their established following and credibility. Partner with travel influencers or bloggers who align with your hotel's target market and values.

Invite them for a complimentary stay and ask them to share their experience with their followers. The authentic content they create can generate buzz and attract potential guests who trust their recommendations.

Emphasize Room Cleanliness and Maintenance

Research shows that the shininess of surfaces, such as furniture and floor, can influence the visitor's perspective of the cleaning level in a hotel. Cleanliness is a top priority for most guests when choosing a hotel.

Ensure that your rooms are spotless and well-maintained. Regularly inspect and address any issues related to furniture wear and tear, such as scratches, dents, or fading finishes. Consider professional hotel furniture repair and restoration services and invest in the best furniture restoration services for hotel to enhance the aesthetics of your rooms.

Provide a Comfortable Experience

Guest comfort plays a crucial role in driving positive reviews and word-of-mouth recommendations. Pay attention to details that contribute to a pleasant stay, such as comfortable beds, quality linens, and ergonomic furniture.

Ensure that your hotel's furniture is in top-notch condition and provides optimal comfort. Professional hotel furniture restoration can transform worn-out furniture, giving guests a comfortable and enjoyable experience during their stay.

If you want to provide a clean and comfortable environment to your visitors, get our hotel furniture repair and refinishing services and see your occupancy rates shoot instantly. Contact now!

The Eco-Friendly Benefits of Furniture Refinishing for Hotels

Are you a hotel owner looking for inventive methods to adopt eco-friendly practices in your hotel? As the world attempts to embrace sustainability and lessen its environmental imprint, the hospitality sector is also expecting a change in visitor behavior based on these changing dynamics. Consumers are becoming more environmentally conscious, and it’s about time for businesses to catch up too.

Hotel furniture refinishing is one way to adopt eco-friendly practices in a hotel. Here are some eco-friendly benefits of furniture refinishing and how it's a win-win solution for the environment and the hotel.

Prevents Landfill Waste

Hotels can reduce landfill waste by choosing furniture repair rather than replacing furniture. The hotel business produces a lot of rubbish, including abandoned furniture that winds up in landfills.

Refinishing older furniture helps hotels to extend the life of their assets and keep them out of the rising waste stream. Your hotel can actively contribute to trash reduction initiatives and support a better future by limiting landfill garbage.

Cost Savings

Hotel furniture replacement comes at a major price, not only in terms of the actual cost but also in terms of associated costs like procurement fees, furniture disposal, and shipping. Hotels may save a lot of money by selecting furniture refurbishing.

Hotel furniture refinishing is substantially less expensive than acquiring new pieces, making it a more cost-effective option. These cost savings can be applied to other aspects of hotel operations, such as improving guest experiences or investing in environmentally friendly projects.

Lasts Longer

Refinishing procedures address wear and tear, such as scratches, dents, and fading finishes, resulting in renewed and rejuvenated furniture.

Hotels may restore the original beauty and usefulness of their furniture by investing in skilled hotel furniture restoration services, allowing it to last for another entire rejuvenation cycle. This increased lifespan means less furniture turnover and less need for continuous replacements.

Sustainable Practice

Hotel furniture refinishing is in line with sustainable standards since it reduces the environmental effect of making, packing, and shipping new furniture. Producing new furniture needs a large quantity of raw materials, energy, and water, all of which contribute to deforestation, pollution, and carbon emissions.

Hotels may actively participate in sustainable practices by renovating old furnishings and reducing their carbon impact. Choosing to refinish furniture displays a commitment to environmental responsibility and demonstrates the hotel's commitment to sustainable efforts.

How about considering this eco-friendly practice for your hotels? Jensen & Son are the trusted experts in hotel furniture refinishing and restoration. We provide experienced hotel furniture repair and refinishing contracting.

Contact us now to get superior hotel furniture repair and refinishing services. Let us help you maximize your sustainability efforts while enhancing the aesthetics and functionality of your hotel furniture. Choose the best hotel furniture contractors in the industry now!

Dos and Don’ts of Maintaining Your Hotel’s Furniture — A Guide for General Managers

The appearance and comfort of your hotel furniture play a crucial role in portraying a professional image to your guests. It enhances the overall experience, encouraging your guests to always stay at your hotel when they’re in town. As a hotel general manager, you often have too much on your plate, from training and monitoring staff to ensuring your guests’ needs are met. With so many responsibilities, it’s possible to overlook hotel furniture and its maintenance. As a leading hotel furniture repair service provider, we have prepared a detailed guide on furniture maintenance tips.

Dos

1. Regular Cleaning and Maintenance

Regular cleaning, dusting, and, disinfecting are crucial for hotel maintenance. Unclean surfaces and inadequate cleaning practices not only leave a negative impression on your guests but also causes damage to expensive furnishings. Implement regular cleaning scheduling and use appropriate cleaning techniques for different materials, such as wood, leather, fabric, etc.

2. Perform Inspections

Inspect all furniture regularly to identify any signs of damage that can affect its integrity. This includes broken springs, loose screws, torn upholstery, etc. If you identify the telltale sign of wear or damage, promptly hire a hotel-qualified furniture professional to prevent further finish deterioration and maintain your guest's expectations.  At Jensen & Sons, LLC, we offer a comprehensive range of furniture repair and refinishing services that can help you keep your furniture in excellent condition.

3. Train Your Housekeeping Staff

Make sure to train your housekeeping staff too. This includes training them on how to care for different types of furniture and their material. Educate them on gentle handling, appropriate cleaning techniques, and mistakes to avoid. Proper cleaning protocols will ensure they maintain consistency in their approach.

4. Use Protective Measures

You can increase the longevity of your hotel’s furniture by employing protective measures. For example, provide mats or coasters to your guests so keep them under beverage glasses and hot dishes to prevent damage if your casegoods do not have high-pressure laminated top surfaces. Use placemats for dining tables, protective pads under heavy objects to avoid denting, etc. These small practices will prolong the lifespan of furniture, decreasing repair or replacement costs.

Don’ts

1. Use Harsh Cleaning Agents

Harsh and abrasive cleaning agents can damage furniture surfaces, cause stains or fade colors. Prolonged use can also cause health issues for your staff.  Make sure your staff is using only mild, non-abrasive cleaners on wood furniture. Bathroom cleaners that contain bleach or abrasives can break down your casegoods, taking years away from their expected life expectancy.  Always test a new cleaning product on a small area before using it on all surfaces.

2. Traveler Website Feedback

Guests’ feedback plays an important role in hotel management marketing efforts, make sure you don’t ignore that. Listen to their concerns and act on their suggestions to boost satisfaction and occupancy rates. Make sure that maintaining guest expectations is always a top priority at your hotel.

3. Skip on Maintenance

Hotel furniture maintenance is essential to preserve its integrity. Instead of waiting for the damage to compound into a major capital expense in your annual budget, implement a regular maintenance routine that includes calling a professional furniture repair company to perform an annual touch-up and waxing service to keep your furniture looking fresh.  Studies show that if your case goods look well maintained and well cared for, your guests will in turn do the same.  

4. Ignore Professional Help

When it comes to hotel furniture repair and maintenance, it’s best to leave it to the professionals. Trying to fix furniture items without professional help can cause further irreparable damage.  Most of our service professionals' time and the hotel's repair budget is spent scrubbing off poorly applied hardware store-grade touch-up markers applied by untrained service personnel.  Using only professional grade pigments and finishes and applied by trained professionals is the only long-term permanent solution that is worth investing in and will help pass your hotel brands quality control inspections.  The hardware store touch-up markers that maintenance technicians often use fade and change color within a year, making your problems only worse down the road.   Investing a little more in professional furniture annual touch-up services now will enable you to push back casegood replacement another whole renovation cycle translating to saving tens of thousands, if not millions of dollars later.  Our expert team knows the nuances of furniture repair and refinishing and will effectively extend the life of your hotel’s guestroom furniture.

Jensen & Sons, LLC has helped leading hotel chains like Marriott, Hyatt, Hilton, and Choice with their hotel furniture restoration and repair needs. With over 25 years of successful track record, we are the go-to hotel furniture repair company. If you need any help with your hotel furniture, feel free to reach out to our hotel casegoods refinishing experts. You can also view our finished projects here.